August 8


5 things you need to know about graphic design

By Kehinde Lawal

August 8, 2020

design, graphic, graphic design

Graphic design is an art and a science, keeping these five things in mind should help put you on your way to understanding and evaluating your own marketing materials.

Graphic design includes five elements
  1. Shapes are the foundation upon which all design stands. They’re used to establish layouts, create patterns, and build elements on a page.
  2. Lines are like walls in a house. They’re used to divide space, direct the eye, and create forms.
  3. Color is like furniture in a house. It’s used to make an image or text stand out and evoke emotion.
  4. Type is like artwork in a house. It’s used to set a mood and communicate more effectively.
  5. Images (photos and illustrations) are like the people who live in the house. They tell stories and grab your attention.
White space is critical to good design

The most important element of effective marketing is the message. White space, or negative space, is critical to getting that message across, because it allows the human eye to focus on and read the message easily.

Minimal design is powerful

Clean, simple design elements are powerful because they stand out and are easy to remember. They can also communicate volumes without saying a thing.

Choose typefaces that are easy to read

Yes, you want to be a little creative, but when selecting a typeface for headings, subheads, and body text, use one that’s easy to read. In keeping with our minimalistic theme, limit the number of typefaces you use.

Consistency is key

Whether you’re working on your website or a printed look book, be consistent from one page to the next. That means you want to use the same typeface and font size for heads and subheads, position design elements in the same place from page to page, and choose images that use the same color palette and style (or edit photos with the same filter).

The easiest way to stay consistent: duplicate your pages, and then swap out text and images.

Kehinde Lawal

About the author

I'm a young Nigerian passionate about technology.

  • Amazing blog! Do you have any suggestions for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost
    on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there
    that I’m totally overwhelmed .. Any recommendations? Thank

  • Hello!
    This is Greg an I am owner of
    I just noticed that your site does not contain push notifications and I would like to offer you the highest rates for this type of ad!
    Only one step and you will start to get profit.
    Do you want to know our advantages?
    -> Anti-AdBlock Domains
    -> Personal approach
    -> Daily payments
    To get the maximum rates, please send your request with a personal code to our support team
    We are waiting for you

  • I’m happy to welcome you!

    Large-scale organic growth of factors influencing consumer behaviour.

    Behavioural factors are certain actions of visitors on the internet resource, such as:
    logging in to the online resource, viewing pages, time spent on the internet resource, link clicks, repeated returns to the internet resource.

    Unique Trading Offer:
    Large-scale placement of your ads on the Internet in order to attract potential customers.
    Growth of factors influencing consumer behaviour occurs by the mass placement of your ads without specifying the address of your website, but with the indication of other identifying features according to which you presently become first in the search engine results. These features can include a phone number, a unique name of the website or company, an identifier (product code, number, services, promotions), a physical address of the company and etc.

    The mass attraction of customers to your online resource, services and products.
    Organic growth of behavioural factors.

    An increase in webpage visitors who will find your internet resource directly from ads using search engines as well as through additional results of a search itself related to a the widest range of internet queries on your topic.

    1. Mass promotion.
    2. High-speed placement.
    3. Cost.
    4. Placement by subject.
    5. The widest reach.
    6. Targeting.
    7. Organic growth of factors influencing consumer behaviour.


    1.Widespread attraction of potential customers to your services and products through direct traffic from ads.
    2.Organic promotion of your internet resource, due to search engine beginning to additionally suggest it for a wide range of user quesries based on your topic.
    3. The absence of “bans” and “filters” of search engines, due to ads being published without an indication of an active link to the internet resource.
    4. An increase in web page traffic, which leads to an increase in orders and an expansion of the your customer base.
    5. “Warm traffic”, since only interested users visit the website.
    6. Attraction of legal entities and individuals.
    7. Analysis of demand for services and goods.
    8.Publication of your ads in different countries all over the world.


    Ads are placed: on forums, on billboards, in guest books, in comments, in catalogues .
    Ads are placed on your: landing pages, phones, YouTube videos, websites, social media accounts, and on links to your other ads.

    In this type of ad a ban by search engine is not possible, since ads are placed without specifying an URL to the internet resource.

    Working method:
    You send us the text of the ad, where your unique name and identifier is indicated at the end of the message, according to which an engaged user can easily find your web page in search engine results in order to get more information about your product.
    To do this, a unique name or identifier must be published in the appropriate section of your web page и easily be found in search.

    Randomisation of ads is carried out according to the formula, which is accepted by many programs. As a result of randomisation, many unique ads are obtained from a single ad variant.

    This is obtained as a result of manually synomising the ad text, while the meaning of the messages does not change and remains understandable.

    Widespread placement of ads on the web for organic growth of factors influencing consumer behaviour.

  • You can definitely see your enthusiasm within the work you write. The sector hopes for even more passionate writers like you who are not afraid to mention how they believe. Always follow your heart.

  • Have you ever considered about including a
    little bit more than just your articles? I mean, what you say is important and everything.

    But think of if you added some great photos or videos to give your posts more, ?pop?!
    Your content is excellent but with
    images and video clips, this site could certainly be one of the greatest in its field.

    Fantastic blog!

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    Need more video trainings and tutorials?